When advertising agency Mother London wanted to challenge perceptions on breast feeding in public, they wanted to make a BIG statement! That statement came in the form of a giant 8 meter breast.
Not only was this a big statement is was also a big challenge. With little over a week to get this huge cold air inflatable breast made and ready to go on a roof-top in Shoreditch for Mother’s day.
We worked very closely with various departments within the agency to get the shape, style, colouring and also logistics all fine tuned in record time.
So early on Mothers day morning the bloonists were hard at work on a rooftop in Shoreditch getting ready for the big reveal. This involved various equipment all being lifted onto the 3 storey building opposite Shoreditch High Street station. Including over 300kg of ballast! Just another example of the lengths we go to here at Bloon to make sure your campaign is a success. Infact such a success that this piece has been covered globally!!
So if you have a campaign that may be a bit odd, dont worry we at Bloon are sure to be abreast of the situation!