Bloon were commissioned to Design, Create and deliver a Rugby themed experiential campaign for our client BMI Regional.
BMI are a sponsor of Bath Rugby and wanted to activate their sponsorship at home matches, however they weren’t sure about how to do this.
Our creative team at Bloon came up with this fun interactive inflatable shoot-out, but with a Rugby twist!
The final inflatable shootout has a giant BMI plane on top and is designed so public can either throw or kick a rugby ball through one of the numbered holes. Their details are then taken to develop a customer database of information by our Brand Ambassadors.
The first outing for this inflatable was at the Bath Recreation Ground on the 29th October. With over 200 members of the public joining in and the highest scores being entered into a prize draw to win 2 return flights to anywhere on the BMI Network.
Sports Inflatables are a fantastic way of developing public interaction. They are ideal for sponsorship activation, data collection, and social media content creation. Bloon are the UK’s only inflatable and aerial marketing agency with the in-house ability to design, create and deliver inflatable marketing campaigns. When you deal with us you are working with 1 agency that can successfully deliver the whole campaign from 1 single source.