Bloon recently were commissioned to manage a PR/Guerilla Marketing stunt for bank TSB. Our brief was to create 5 inflatable fat cats and grab attention around the city of London. Our solution was to drive 5 huge 20ft cats around various London landmarks on the back of lorries.
Each cat was made to look like its counterpart in the TV and print adverts for TSB’s #competitionmatters campaign.
Bloon managed the whole project from the design and creation of the inflatables to the branding on vehicles, routes and logistics. Once again demonstrating our ability to manage campaigns at a high level for blue chip brands. Quite simply no other inflatable supplier has this vision or capability to manage such projects.
London – well known for its weired and wonderful sights still managed to raise an eyebrow to the rather unique inflatables as they made their way through Oxford Street, Traffalgar Square and down through the banking centre of the city.
The cats are all tucked up ready for their next adventure to encourage consumers to switch to a bank that gives you more.
If you would like to do a fun, unique, engaging PR stunt using inflatables then contact a Bloonist today on 01785 302 349.