Bloon were delighted to help Japanese supermarket Ichiba launch their first UK store at Westfield White City.
We produced some massive 3ft branded balloons that were placed on long sticks and inserted into specially built plinths.
The large balloons had to be air filled as the centre does not allow helium balloons. So the option was to have them inflated with air and then placed on special dowells. The plinths and dowells were all painted in Ichiba red and bespoke vinyl artwork added to the sides to point the direction to the new store.
The whole project was managed by Bloon with the Bloonists arriving early on a Friday morning for installation, prior to the centre opening.
Bloon are well versed in the various processes and issues of operating within shopping centres having done many displays and experiential marketing events across the UK.
If you have a shopping centre promotion or would like to know more about our promotional balloons contact Bloon today. The leaders in shopping centre promotions!