As we continue through the months the more difficult it becomes to fly but that doesn’t stop us from finding opportunities to fly and promote Grenades Hot Air Balloon.
This time we took to the skies of Stoke On Trent. Starting at the top of Congleton and making away across Biddulph, Mow Cop, Tunstall, Hanley and finally landing outside Caverswall. As part of this we took two presenters from the Stoke Sentinal news along for a flight. Whilst in the air they achieved a live broadcast letting locals know to look up at the sky and take photos and videos to be put on social media for the chance to win Grenade products by using the #yougotthis. Stoke Sentinal post from the day is below.
The Grenade hot air balloon is a really good piece of marketing for the company as when it flies through the air it is so eye catching a memorising you have to take a picture of it. Grenades social media interactions on Twitter went up a staggering +700% and the Stoke On Trent live post received over 1200 comments on a post just from this single flight across Stoke on Trent.
Grenades reasoning behind its UK tour at the moments is not just to promote the brand but too also spread some joy. As it is a very difficult time for many Grenade wants to spread some positivity and joy around the UK and let everyone know that no matter how difficult things get we will get through it.
A gallery of images from the day is below: