Foodhub recently contacted Bloon for full event management of their 10m Inflatable Duck in Newcastle-upon-Tyne. The brief was that Foodhub wanted to do something similar to the activation we did in the London docks but to also support Newcastle Football team on the match that weekend. The only challenge was a short time to plan, but we work best under pressure!
Bloon came up with the action plan to fit the giant duck with a Newcastle F.C. scarf and float the duck on a pontoon, central river next to the iconic Tyne Bridge. With Bloons vast connections across the UK, all logistics were quickly put together and a full management plan was published within a week. Bloon ensured that all permissions were in place for the activation and no elements had been missed. As this is the first time an inflatable had been put in the river Tyne, Bloon needed to set an example of how its done.
Bloon started on an early morning supporting the production crew at Pontoon and Dock Hire. The teams worked to a fast pace to ensure the Pontoon was ready to go out at high tied and all anchor points were put in place. Once the Pontoon had been set up, Bloon quickly set up the duck ready for the activation. To ensure the safest way of working Bloon firstly test inflated the inflatable duck at the dock in Newcastle. Once all tether lines and equipment was secured the pontoon and inflatable was ready to put in place.
Throughout the afternoon of the Friday the duck caught loads of attention with general public passing by to take pictures with the duck. Bloon had photographers on site to capture all the public taking pictures of and with the duck. Bloon can provide photographers for all events, and at the end of the event all pictures will be send for you to use.
The Saturday was the main activation date, with the pontoon out in the central river from 8am. Foodhub has staff around the dock path and main town giving out money off vouchers and encouraging public to take pictures with the duck in order to win prices.
The weekend was a great success with nearly 3,000 vouchers handed out to the general public, encouraging them to use Foodhubs delivery app. The inflatable duck all featured in a Chronicle Live post.
If you have need full event management or have a project you want to bring to life, contact Bloon with a brief today.
