Experiential and Social Marketing
Experiential and Social Marketing Campaigns by Bloon
Hot air balloons are excellent tools for Experiential and Social Media Marketing campaigns. Ask yourself one question. When was the last time someone took a picture of my advertisement? Generally the answer will be never. Not the case with Hot Air balloons!
Increasingly marketeers need to engage with their customers and a branded or even special shaped hot air balloon does exactly that. Almost every phone has camera attached and the ability to upload photo and video in an instant to various social networking sites. All of a sudden you have turned 1 impression into 400 or more.
You can use your branded hot air balloon in all sorts of ways to ensure that people engage with your social media message or experiential campaign. Bloon can help and talk you through the various ways that using a hot air balloon will ensure you get the results that you are looking for. From Guerilla Marketing campaigns flying your branded hot air balloon over a city to Dealer or Franchisee support.
Take a look here to see past work we have done with Beta Squad for one their hit Youtube videos that gained over 6 Million views! The video from this activation is also at the bottom of the page.